one-day intensive Digital Marketing Deep Dive Training in Nairobi, Westlands

 

We demystify digital marketing and take you through a step by step application process of the theory learnt, using live accounts

 
 
 
 
 
 
 
 

Who Is This Training For?

 
 
 
This course is suitable for those who have a firm belief that ‘time is money’ and want to save as much of it as possible. The busy professional and the entrepreneur who wants to gain digital marketing skills in the shortest time possible will greatly benefit from this masterclass.
 
 
 
 
 

Hands On Experience

 
This masterclass is practical and the course instructors will use a step by step approach to show you how to navigate the online space.
After completing the 1-day training, you will get a certificate of participation from Digital For Africa LTD.
 
 
 
 
 
 
 
 
 

Why You Need This Training

 
 
 
Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.
 
Digital marketing skills such as technical SEO, Advanced Google Analytics, Social Media Marketing, Growth-Hacking and Media Buying are currently high on demand in the job market. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies.
 
 
 
 
 

SEO/GMB

 
 
 

Media Buying & Planning – Google Ads

 
 
 

Conversational Marketing

 
 
 
 
 
 
“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist.

Google ranks your content based on the actions of others. It doesn’t reward you simply because you are using popular keywords. It is much more interested in seeing that users read, share, and engage with your content.
In this topic, we are going to cover the core tenets of Search Engine Optimization, how to achieve the much needed organic ranking and crown it all with a step by step practical session on how to create a GMB (Google My Business) profile, how to update it and how to make sure it contributes significantly to the online ranking of your business
 
 
 
“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin
In this topic, we are going to look at the fundamentals of advertising. The crucial role of a Website in Media Buying & Planning and crown it with a step by step practical on how to open a Google Ads account, build a campaign and leave the training venue when your ad is up and running, the training is going to focus on how can you get maximum conversations from your ads
 
 
 
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –Ann Handley, Chief Content Officer of MarketingProfs
Content should be a journey. It should hit users at all the stages: awareness, consideration, and decision. If your content doesn’t continue to inform and be relevant, users will get turned off. A pipeline is only as good as the quality and readiness of leads.
As Andrew Grill says, “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” In this segment, we are going to take you through the language of social.
You need to attend this training because it’s not only delivered by the tried and tested in the industry, but it looks at 360 degrees view of digital marketing and better still, SHOWS you how to achieve your intended goals through step by step practical