“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
–Ann Handley, Chief Content Officer of MarketingProfs
should be a journey. It should hit users at all the stages: awareness,
consideration, and decision. If your content doesn’t continue to inform and be
relevant, users will get turned off. A pipeline is only as good as the quality
and readiness of leads.
As Andrew Grill says, “There’s a problem with the word ‘social’. Social is not just
Twitter, FB, etc. Social is a language.” In this segment, we are going to take
you through the language of social.
You need to attend this training because it’s not only
delivered by the tried and tested in the industry, but it looks at 360 degrees
view of digital marketing and better still, SHOWS you how to achieve your
intended goals through step by step practical