The Africa MSME Pulse Survey 2024 marks the third edition of this crucial study. It bridges the data gap in understanding the dynamic world of Micro, Small, and Medium Enterprises (MSMEs) across Africa. These businesses are the backbone of the continent's economies, driving employment, innovation, and growth. Yet, the lack of comprehensive data hinders effective support for this vital sector.

This year's survey builds upon previous themes, focusing on core areas like employment trends, business environments, access to financing, and technology adoption. Recognizing the evolving nature of MSMEs and the broader economic landscape, the 2024 edition incorporates new themes:

  • Deep dive into digital transformation trends
  • Exploring the impact of global economic shifts
  • Strategies adopted by MSMEs to navigate a complex market environment