Google awarded Africa 118 the Most Accurate Forecast Award at the Johannesburg 2018 summit held between the 23rd and 25th April 2018. The award was given based on our accuracy in forecasting the expected numbers to train on a quarterly basis in the past year. We have consistently and successfully ...

With the changing ways of the world, the e-commerce is fast changing too. People went from opening physical stores after years of saving money or getting a loan, to now opening e-commerce stores at a cost that is half of the physical stores. Just how it took time to promote the physical stores, it ...

Early in 2018, Africa 118 signed a contract with the Uganda Small Scale Industries Association (USSIA). USSIA is a not-for-profit business association of small scale industrialists in Uganda with a strong membership base of over 1,500 enterprises. This agreement with USSIA provides Africa 118 with ...

Quarter One HighlightsIt is always exciting and satisfying to share with you the milestones we continue to reach as a business. Even more humbling is the positive impact these efforts have on the communities where we invest our resources. For example, imagine that our teams have trained in excess ...

Google recently made some changes in its branding, reason being, they were acting in response to their consumer feedback as explained by Sridhar Ramaswamy, the senior Vice president leading in Google Ads efforts. The change goes to make the acquisition of products and advertising less confusing to ...