Challenge

Integrating business listings with Apple Maps using data intelligence requires accuracy.

Our challenge was to ensure each data point met Apple’s strict geocoding standards.

  • Precise Geolocation: Validating geocodes within a 50-meter radius of the actual business location was crucial for accurate mapping.
  • Disambiguating Overlapping Coordinates: In cases where multiple businesses shared the same geocode, we needed clustering.
  • Business Verification: Confirming business operation status was essential.
  • Data Accuracy: Identifying outdated and inaccurate contact information.

Solution

To overcome these challenges, we implemented a data intelligence-driven solution.

Here’s how it worked:

  • Validating Businesses with Active Websites: We employed active websites as the primary source for accurate data verification.
  • Data Extraction through Python Scripting: We utilized Python, a powerful programming language, to automate website scraping.

Benefits

By harnessing the power of data intelligence, we successfully:

  • Enhanced Data Accuracy: Stringent data validation ensured all listings met Apple Maps’ high geocoding standards.
  • Improved User Experience: Accurate information empowered users with reliable information on Apple Maps.
  • Streamlined Integration: Built a comprehensive and up-to-date database of South African businesses.
Online Visibility
Activate Plugin