Mobile Operators

Generate significant new value added services revenues
  • Launch a world class voice directory service to help your subscribers find the local services they are looking for
  • Excellent customer satisfaction scores
  • Managed service model to minimize integration efforts
  • Enhanced directory services to drive revenue

Small & Medium Businesses

Reach new mobile customers with the most complete digital package available
Modern website designs making your business more relevant.

Optimizes your website to look as good on both smartphones and Tablets as on computers.

Clear, colourful, clean photos for your products and services.
Allows you to publish your web pages on a centrally managed system that is secure, reliable and easily recoverable, and offers a reduced risk of server downtime.
Allows visitors to share, recommend, refer your business to friends/colleagues & get a social media presence.
Interactive maps and directions to help customers to get to your door.
This is a hot spot for turning visitors into leads for your business.
Raise your search engine ranking. The higher you place, the more you’re noticed.

Local Directories

The most complete and accurate local directories
  • Unique agent program using customized applications and feet on the street covering thousands of kilometres every year to collect the most accurate raw data
  • Continuous validation – dedicated call centre agents making hundreds of thousands of calls every year to ensure every business is contacted at least once per year
  • Proprietary algorithms to merge and cleanse date from multiple sources
  • Data licensing opportunities
  • About Us

    The Company

    Africa 118 was founded in 2010 to solve a critical information gap: 85% of mobile customers surveyed in a major African city claimed to have difficulty finding accurate information for the local businesses and services they were looking for.

    Our team with deep expertise in local search developed a strategy to address this issue:

    - Partnering with mobile operators to help them provide a valuable service to their subscribers while generating profitable, new value-added service revenue.
    - Providing affordable digital solutions for small and medium businesses to be found.
    - Building the most comprehensive and accurate database of local businesses and services in each market.

    We successfully launched our pilot with Safaricom in August of 2012 and have never looked back…


    Ezana T. Raswork – CEO and Founder

    Ezana Raswork is a Senior Executive with over 20 years of General Management, Voice Search, Directory, Mobile, Marketing and Emerging market expertise.

    Prior to founding Africa 118, Ezana was a Senior Vice President at Canwest Publishing, Canada’s largest publisher. He had General Management responsibility for the Eastern Canadian business unit which generated $300M in sales and had over 1000 employees. Before joining Canwest, Ezana was the Vice President of Business Development at Yellow Pages Group, Canada’s dominant Yellow Pages company.
    Read More
    There he led the Company’s entry in new vertical segments and into Enhanced Directory Services in partnership with a major Telecommunications operator. Ezana has an extensive marketing background that he gained from senior marketing roles at Microcell Telecommunications (Canadian GSM mobile operator) and over his 11 years at Procter and Gamble.

    Mark Temple – Operations

    Mark joined Africa 118 in a full time role as Director of Operations in March 2012.

    Mark has deep expertise in the Directory Assistance industry gained over his 15+years working in leadership operational and product management roles with key players Cable & Wireless and Centrica. Mark’s emerging market expertise gained by setting up a green-field Directory Assistance operation for Centrica in India has proven to be of unique value in setting up robust Africa 118 operations in Africa. Mark’s most recent background as Business Development Manager for Cauwill Technologies, an Irish location based software provider for European Directory Assistance service providers, has enabled him to provide valuable guidance to enhance Africa 118’s voice service value proposition.

    Einstein Wanambiro – New Channels

    Einstein joined Africa 118 in a full time role as Business Manager – Product in June 2013.

    Prior to joining Africa 118, Einstein was the Data and Customer Service Manager at – a leading online local search portal in Kenya and Nigeria owned by Naspers (South Africa). Einstein was responsible for setting up and handling an innovative crowd-sourcing data collection program. He recruited a team of agents to effectively collect data from small businesses in Kenya and upload them onto the website in exchange for a fee. He was also responsible for developing the data management platform and tools supporting this program. Einstein’s extensive background with online and social media platforms has been key to drive Africa 118’s expansion onto new online and mobile platforms.
    Einstein has a BSc. (Honors) in Computer Science from Manchester University in the UK.

    Yusto Omondi – Software Development

    Yusto joined Africa 118 in a full time role as Data Manager in May 2012.

    Yusto was recruited following an extensive search for the optimal candidate combining IT expertise in Database Development, Software and Content Development, Project Management and Systems Analysis. His deep technical expertise (PHP, Java, XML, My SQL) acquired over the past 7 years working across a variety of IT projects in Kenya (Ecryp, Toyota, USAID) has helped to ensure Africa 118 strong leadership for the local data team to ensure the accuracy of the database as well as support the evolution of the service. Yusto has also developed proprietary database tools and software applications which ensure Africa 118’s core data assets are structured for optimal performance as well as to enable expansion geographically as well as onto multiple platforms.

    Contact us

     Montreal Office:
    1000 de la Gauchetiere St. West, Suite 2400
     Montreal, Quebec H3B 4W5
     Tel: + 1 514 803-3436
     Nairobi Office:
    Centro House Centre, 1st Floor,Ring Road, Westlands
     P.O. Box 13550 – 00800, Nairobi
     Tel: + 254 020 444 7286
     Mob: + 254 716 325 747
     Kampala Office:
    3rd Floor Pan Africa House, Plot 3 Kimathi Avenue
     P.O. Box 10109, Kampala
     Tel: + 256 414 340072
     Mob: +256 751 703 914
     Addis Ababa Office:
    Queen Elizabeth St.No581, Shi Semania, Woreda 7,Kebele 10
     P.O.Box 25784 - 1000,Addis Ababa
     Tel:+ 251 116-174443
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